I'm a Product designer living in ZĂĽrich area, Switzerland with 8 years of experience.
Currently working at Smallpdf, on our new spinoff product. Check it out: sign.com
I have always focused on solving problems in the simplest way to deliver information with clarity. My process involves understanding user pain points, researching problems in-depth, and iterating toward the optimal solution. I love bringing people together, to solve the problems the most efficiently.
If you would like to reach out to me please send an email to virag.bg@gmail.com
My career so far
Smallpdf
Zurich, Switzerland
Smallpdf is a Swiss online web-based PDF software that offers services to compress, convert, edit, and merge PDF documents. I have been on various teams and projects since 2020, tackling different challenges and building new products from scratch.
Staff Product Designer - Sign.com
I focus on designing and growing Sign.com, Smallpdf's spin-off e-signing platform, to deliver an intuitive experience for small business owners. I lead UX, UI, ideation, and backlog review, collaborating with engineering, marketing, and product teams across Sign.com and Smallpdf to drive weekly insights and designs for efficient growth.
I designed a new document editing tool for the Smallpdf platform, enabling users to create documents from scratch and extending the platform's value chain. I led user research, gathered insights, and iterated rapidly on design concepts, gaining valuable understanding of target users document needs.
Senior Product Designer - Core Experience Team
Joined the newly established Core Experience team to work across different tools and enhance the end-to-end user experience on the Smallpdf platform. I contributed to developing the new vision for the Edit tool, conducted UX research, extensively prototyped, and collaborated closely with the team on the final design to deliver a more powerful and versatile editor.
Senior Product Designer - eSign Team
I joined the eSign team as the designer, where we redesigned and relaunched the tool with new technology and a fresh design language. Our small, agile team created a lasting tool that’s still on Smallpdf today. This relaunch doubled eSign ARR, driven by users whose primary tool is eSign.
Smeetz SA
Zurich, Switzerland
Smeetz is a platform that helps B2B tour, activity, and event organizers manage and sell online bookings. It also offers a B2C platform where users can purchase tickets for various activities.
Product designer - B2B and B2C Platform
I played a key role in developing the first version of both B2B and B2C platforms from the ground up. I focused on creating intuitive and user-friendly interfaces. Additionally, I contributed to the business strategy, ensuring that our user experience goals were aligned with broader organizational objectives to drive growth and success.
UX Design - Internship
Started out with extensive research and strategic planning for the first version of the B2C distribution platform. I defined the design system and branding across all supporting features.
Fabfollow - UX Designer
Zurich, Switzerland
FabFollow is an online platform that connects brands with influencers. I conducted research and identified key challenges in the influencer and advertising industry, working closely with a UX researcher. I developed user flows, low- and high-fidelity prototypes, wireframes, and mockups to enhance the platform's user experience.
CatchEye - UX Designer
Zurich, Switzerland
CatchEye, an IT spin-off from ETH Zurich, develops software to enhance video call experiences by improving eye contact and minimizing distractions. I redesigned the website to better communicate CatchEye's features, ran user studies, and created wireframes to effectively present our product to users. I also assisted in testing and brainstorming for the core software.
Diplomas and courses
d.MBA
Completed a 6-week business course tailored for designers, covering topics like business strategy, modeling, and metrics. Learned how to communicate the value of design effectively, align with business goals, and influence strategic decisions confidently.
Facilitation Fundamentals - AJ&Smart
Learned facilitation techniques to confidently lead workshops, both online and in-person. The course covered foundational facilitation skills, workshop design, and managing group dynamics to enhance collaboration and productivity.
Product Psychology Masterclass - Growth Design
Learned to design high-value websites for clients, focusing on strategy, storytelling, and design fundamentals. The course included managing the entire website process—from strategy sessions to design and development—to create memorable, unique, and effective websites.
Design Spring Masterclass
Learned advanced techniques to run in-person and remote Design Sprints, building on knowledge from the Design Sprint book. This course made me confident in leading sprints, with a focus on facilitation and effective teamwork.
The $10K Website Process - Flux Academy
The 10K Website Process by Flux Academy taught me how to confidently design high-value websites for clients, focusing on both strategy and storytelling. It covered everything from running effective strategy sessions and creating compelling content to mastering design fundamentals and managing the development process.
Design Spring Masterclass – AJ&Smart
Learned advanced techniques to run in-person and remote Design Sprints, building on knowledge from the Design Sprint book. This course made me confident in leading sprints, with a focus on facilitation and effective teamwork.
UI/UX Design Courses – Interaction Design Foundation
As a self-taught product designer, I started out by taking online courses at the Interaction Design Foundation. These courses gave me a solid foundation to start my career, allowing me to initiate projects that landed my first job as a UX designer. I completed courses on Affordances: Designing Intuitive User Interfaces, Mobile User Experience (UX) Design, Design Thinking: The Beginner’s Guide, and Conducting Usability Testing.
Other experiences
Adobe Creative Jam ZĂĽrich
I participated twice in Adobe Creative Jam in 2018. At this challenge participants get a theme, this could be a phrase or quote and also 10 Adobe Stock credits. From this you have to create an image, animation or illustration. The second time I participated, me and my teammate won 3rd place with our animation project. It was great to challenge myself creatively and design something in a short amount of time, while getting to know other designers.
Startup Weekend ZĂĽrich
At Startup Weekend you can experience working in a high pressure environment, where participants can pitch an idea, form a team, validate a business plan and build an MVP, all of this in 54 hours. I took part twice and worked together with teammates and mentors to ideate, prototype and user test our MVPs. It is a great place for networking and working together with people from different backgrounds.
